5 Ways to Improve your Google Ads

Google Adwords (now it is Google Ads) is one of the leading platforms for online advertising.

Just think that millions of users around the world use google search, youtube, etc. every day.

Below, we list some tips to set up your ads correctly.

1. Create the Right Campaign Types

The first thing you need to do before you start advertising on adwords is to set up the campaigns correctly.

We suggest creating 2 different campaigns, 1 for the search network and 1 for the display network.

Thus, you will be able to autonomously optimize and monitor the ads of each campaign.

2. Ad Groups

Consider that you have an online clothing store and sell shirts, shoes, pants, etc.

The best way to group your ads is to first create campaigns with the above categories and then create ad groups for each subcategory.

It is the 1st and most important step in optimizing your ads.

3. Using the + Modifier

Let’s say we want to insert the keyword women’s shoes in one of our ads.

An efficient technique is to make use of the + modifier and enter the word as follows +women’s +shoes.

So our ad will appear whether the user searching for women’s shoes types in women’s shoes or women’s shoes.

4. Optimizing Text Ads

Ads must contain the keywords you have entered in each ad group in the title and text.

For this reason, you should choose keywords that are directly related to your ads.

5. Make Use of Ad Extensions

To increase ads CTR, you can use call extensions (phone), sitelinks, etc.