Increase Bookings for Tourism Businesses with Google Adwords
Google Adwords offers ideal solutions to tourism businesses such as hotels, travel agencies and car rental agencies.
By using the right tools, you can find the countries that show the most tourism demand for your area. With the right advertising campaigns for the specific countries, you immediately aim to increase the bookings of your tourism business.
Find the Countries with the Highest Tourist Demand
Based on the google adwords keyword tool, you can enter the keywords that represent your business category, eg: hotels santorini, shore excursions greece, etc. and by setting the country filter, you can see the demand by country for the words you have entered.
Interest-based Audience Targeting
At Simple, having run dozens of advertising campaigns for tourism businesses in various regions of Greece, we know that targeting audiences based on topics or interests is the most efficient service to increase bookings.
For example, users in the US are more responsive to ads from the display network than from the google.com search network.
By defining tourism-related topics or interests in the Display Network, your ads will appear on a variety of tourism-related websites.
Use Dynamic Remarketing for Instant Booking
With Dynamic Remarketing, you can show personalized ads to users who have visited your website.
For example, if a user saw your site’s page for deluxe rooms and then left, they would be shown ads for deluxe rooms prompting them to book on any other site they “go to” that has google ads.