Logo Design Trends for 2022

The great growth of Digital Marketing also brings new trends in logo design for 2022.

The recognition of a brand begins with the creation of a logo, which is an integral part of a company’s digital identity.

The logo needs to draw attention to digital channels and hundreds of ads bombarding users every day.

That’s why it’s important to pay attention to logo design trends, especially if you haven’t rebranded in the last 3-5 years.

Modern Minimalism

The color palettes create beautiful combinations of sophisticated design with traditional minimalism.

Color and creativity have become assets of many famous brands, which have discarded unnecessary elements and paid due attention to the visual effect.

Global giants like Apple have already implemented more neutral and soft color palettes in their creative marketing banners.

More and more geometric shapes are being used in graphic design this year.

Designers choose to replace the abstract designs that characterized graphics in the past, with more simplified geometric shapes.

Serif fonts, dating back to the 15th century, are one of the oldest font styles still in use.

There is a general trend for their use in logo design, which is related to the minimalism and simplified geometry we mention above.

In 2022, we see even more evidence that people are fascinated by decades past, as the uncertainty of the times makes escapism extremely attractive.

This is why nostalgia has become a popular trend in logo design.

3D was one of the most promising graphic design trends for 2021.

However, in logo design the situation is quite controversial.

Designers transform flat design logos into 3D and vice versa, seeking to make the logo more alive and give it a sense of movement.

Of course, time will tell what resonates most with companies and their customers.