Silver Award at the Tourism Awards 2017

2017 was a dynamic year for Simple Web Solutions, winning the Silver award in the Digital Tourism – Online Presence & Communication category for Digital Marketing at Plaza Resort.

A big “Bravo” to the visible and invisible heroes of Simple who work daily with exceptional zeal, integrity, and sincerity.

Digital Marketing Results

Below we report the most important numerical results from Digital Marketing for the Plaza Resort in the period July – September 2016:

• 1076,67% ROI
• +231,3% Room Nights
• 4,65% CR
• +30% Direct Bookings
• +50% Call Bookings
• +1000 New Customers
• +50% Revenue in OTAs
• +0.3 Grade at Booking.com

Conclusions

Digital Tourism has proven to be a great opportunity for tourism businesses to remain competitive and attract new markets.

Market segmentation and the creation of customized products for each target group combined with the appropriate Marketing Mix is ​​important for a successful Digital Marketing strategy.