This is how you will Improve your Ranking on Google My Business

Now over 30% of searches show results from Google Maps.

Google is constantly enhancing Google My Business locations and therefore showing more and more local results in searches.

This practically means that businesses compete not only in search but also in Maps.

But how will you improve your ranking?

This is how you will Improve your Ranking on Google My Business

What Factors Determine Ranking on Google my Business

There are 4 main factors that determine a location’s ranking on Google My Business: relevance, distance, importance and age.

Google combines these parameters to determine the locations to display based on the user’s query.

For example, Google’s algorithm may decide that a business that is far away from the user is more likely to provide what they are looking for than one that is closer.

So it can rank higher in local searches.

Relevance

The site should be relevant to what the user is looking for.

A common mistake that most people make concerns the choice of category for the business.

For example, if your business specializes in kitchen renovations, the primary category you should choose is Kitchen Remodeler, not Renovations.

Distance

If the user searches by specifying a specific location (eg: cafe chalandri), then Google will take into account the distance of possible results from that location.

Otherwise (if the user does not specify a location) it will calculate the distance based on the user’s location.

Importance

Prominence refers to how well-known a location is. Some locations are more important in the real world (eg: museums, hotels). Google My Business tries to incorporate this importance into local searches.

An important role for importance is the information that Google has about a business such as links, articles and directory entries. Additionally, positive reviews may improve your local search rankings.

Age

You should also be aware that the age of the listing is a criterion for ranking in local searches.

So if you haven’t listed your business on Google My Business, make sure you do it now because time is running against you.

Tips for Improving the Ranking

Take advantage of the new Google My Business Posts feature and post your business news, events, offers and products.

Keep uploading photos and videos which helps improve your local ranking.

Add a comprehensive description to help Google better understand your business and match it with what the user is searching for.

Encourage your customers to leave a positive review of your business and respond to them.

Finally, give the system time to process the new data and help your page rank better in local searches.