TikTok, one of the most Popular Social Media Platforms for 2023
With over 1 billion active users, TikTok is one of the most popular social media platforms in 2023.
- What is the secret behind the huge success of the platform?
- Why did it rise so quickly and reach billions of users worldwide?
- How can businesses leverage TikTok?
Let’s explore some of the main reasons why TikTok is so popular.
What is TikTok
TikTok is a popular social media application that allows users to create, watch and share videos taken on mobile devices or webcams.
The platform allows users to get creative with their content using filters, stickers, voices, sound effects and background music.
With over 1 billion active users it is fast approaching Instagram and is considered one of the top social media platforms.
Easily Create and Share Videos
The TikTok app made creating and sharing videos simple.
All users have to do is record their daily routines, post them, and the content plays as soon as a user opens the app.
The videos start playing one by one and thus the user gets lost in a sea of fun and addictive content.
Due to this addictive nature of content, it is very easy for users to keep watching random videos for hours.
In addition, TikTok offers many features that make creating videos extremely easy.
Filters, stickers, effects, songs and a bunch of features that users can easily incorporate into their videos.
Duet and Stitch features also allow users to easily collaborate with each other or create content based on other users’ videos.
How Businesses Can Leverage TikTok
From large corporations to small businesses, TikTok provides a new and creative way to engage your audience.
Some of the best ways to use TikTok are:
1. Create Fun Content
With entertainment being the number one reason people use TikTok, your business can stand out by creating entertaining content that resonates with your audience.
2. Hashtag Challenges
TikTok users love challenges.
Take advantage of this interest by starting a branded hashtag challenge, which will help you gain notoriety from content generated by users who accept the challenge.
3. Advertisements
TikTok enables businesses to run paid ads on the platform.
Consider creating engaging ads to showcase your brand to the right audience and attract potential customers.
4. Collaboration with Influencers
A common way for businesses is to partner with popular creators who have a huge audience and great influence on the platform.
Contact them and ask them to promote your hashtag challenge, review your products or introduce your business to their audience.
The Future for TikTok
TikTok is evolving rapidly and is constantly being enriched with new features to expand its user base.
If it continues at this rate, it will soon surpass Instagram and later other platforms that dominate social media.
If you are interested in promoting your business on TikTok as part of an integrated Digital Marketing and reaching potential customers, please contact us.