About Domo Energy
Domo Energy provides modern energy-saving solutions for homes, including waterproofing and thermal insulation, and offers a wide range of building and construction products at its facilities in Pyri, Thiva.
The Challenge
As a new company, Domo Energy lacked a website, social media presence, and overall digital footprint.
The goal was to attract both B2C and B2B customers.
Website Creation
CMS
We implemented the website using the leading Drupal CMS.
Drupal Commerce was utilized for the product catalog, ensuring an easy transition to a full online store.
Design Approach
We crafted an attractive, user-friendly design that seamlessly integrates the product catalog with the company’s services.
Search Filters
User-centric search filters were created, allowing users to easily add or remove filters to find products of interest.
Advanced Search Engine
A custom module was developed in Drupal featuring a Fuzzy Search algorithm, providing results even with Greek words typed with or without accents and spelling errors.
Digital Marketing
Our Strategy
The focus was on finding potential wholesale customers and individuals interested in home insulation.
Creatives
We analyzed each audience segment, developed original concepts, and designed compelling creatives for each category of potential customers.
Google Search Ads
Given the high competition, we targeted search ads to areas near the business to keep costs low.
Facebook – Instagram Ads
We ran reach and traffic campaigns to boost website visibility and traffic.
Targeted Lead Ads were also used to collect contact information instantly.
Results
With a €1500 advertising budget over 5 weeks, we achieved:
- 130 new customer requests,
- reach ads exposed to over 60,000 users,
- over 3,000 website visitors,
- 4.13% increase in conversion rate.
What the client said about us:
Vaggelis KofinisSimple Web Solutions undertook the construction and promotion of our website, domo-energy.gr. The website they built for us exceeds our expectations. It is a company with a high level of service and very good support. I recommend them to any professional.
