The Challenge
Kadro.gr was launched in early 2021, and by October 2022, fewer than 10 orders had been placed!
The business owner had invested a significant amount of money in building and promoting the website, but without success.
Despite the client’s skepticism, we took on the digital marketing, and within just 2 months, we achieved over 200 conversions.
Wondering how we did it? Keep reading below!
Digital Marketing
Our Strategy
For an advertising campaign to succeed, a suitable strategy must be designed based on the business profile, competition, and goals of the company.
We analyzed the kadro.gr market, studied the competitors, and examined the profile of potential customers. We then implemented a specific plan to attract users’ interest and increase sales.
Targeting
We differentiated ourselves from competitors and decided to target two customer segments: wholesale for decorators and retail for home enthusiasts.
Creatives
We created engaging content and designed appealing creatives for each customer segment.
Advertising channels
Facebook – Instagram
We launched strong Lead Generation campaigns to capture potential customer information, along with traffic, awareness, and remarketing campaigns to boost brand recognition, increase traffic, and drive sales.
Google Ads
We created Search campaigns targeting users interested in the company’s products.
For Remarketing, we designed top-notch creatives with original content to further boost the conversion rate and ROAS.
Results
Thanks to the approach we followed, we achieved over 200 conversions from both wholesale and retail customers within 2 months.
