The Challenge
kadro.gr was created at the beginning of 2021 and by October 2022, less than 10 orders had been placed!
The business owner had invested a lot of money in building and promoting the website, but to no avail.
Despite the client’s mistrust, we took over digital marketing and managed to achieve over 200 conversions in just 2 months.
Wondering how we did it? Read more below!
Digital Marketing
Our Strategy
For an advertising campaign to succeed, an appropriate strategy should be designed based on the business profile, competition and objectives of the business.
Thus, we analyzed the market of kadro.gr, studied the competitors and the profile of the potential customers the company is addressing and implemented a specific plan to attract the interest of users and increase sales.
Targeting
We differentiated ourselves from competitors and chose to target ads to 2 customer categories: wholesale to decorators and retail to home enthusiasts.
Creatives
We created compelling content and designed engaging creatives for every customer segment.
Advertising channels
Facebook – Instagram
We created powerful Leads advertising campaigns to find potential customers and traffic, awareness and remarketing campaigns to boost awareness and increase traffic and sales.
Google Ads
We created Search campaigns and targeted users interested in the company’s products.
For Remarketing, we designed premium creatives with original content to further increase conversion rate and ROAS.
Results
Thanks to the approach we followed, we managed to make more than 200 conversions from wholesale and retail customers within 2 months.
