About Lousso Designs
For over 40 years, Lousso Designs has specialized in custom furniture and upholstery services for residential and commercial clients.
Their expertise in bespoke craftsmanship, luxury upholstery restoration, and personalized interior solutions has made them a trusted name in the industry.
Despite their strong market presence, their digital strategy was not generating consistent business growth.
Their website was not optimized for lead generation, and their marketing lacked a structured approach to expanding their reach and increasing brand visibility across Massachusetts.
Challenges
Despite a strong reputation and a loyal customer base, Lousso Designs struggled to scale due to critical digital marketing gaps:
- A Website That Didn’t Convert: While attracting visitors, the website lacked a conversion-focused structure, resulting in lost opportunities for leads and sales.
- Weak Lead Generation & Low Conversion Rates: Their marketing strategy was not effectively turning website traffic into paying customers, leading to inconsistent business growth.
- Ineffective Advertising Strategy: Previous ad campaigns were poorly structured and lacked data-driven optimization, leading to high costs, minimal returns, and no clear audience segmentation.
To sustain long-term growth, Lousso Designs needed a complete marketing transformation, aligning their digital presence, advertising strategy, and lead generation efforts with their business goals.
Our Strategy
A Complete Business Growth Strategy
At Simple, we don’t just run ads—we become the marketing team for our clients, developing strategies that drive measurable success.
For Lousso Designs, we built a customized plan designed to maximize digital visibility, generate high-quality leads, and optimize conversion rates.
Business & Market Analysis
Our first step was an in-depth market and business analysis to identify opportunities, optimize targeting, and build a data-driven strategy for maximum impact:
- Full SWOT analysis to assess business strengths, weaknesses, opportunities, and market threats.
- Comprehensive competitor research to identify key differentiators and expansion opportunities.
- Advanced keyword research to uncover high-intent search terms for advertising and organic visibility.
- A detailed website audit report outlining technical SEO improvements, UX enhancements, and conversion optimization strategies.
This deep analytical approach provided the foundation for a high-impact digital strategy.
Website Optimization
Lousso Designs’ website was not structured for lead conversion, so we conducted a full technical audit and provided a comprehensive improvement report.
- Evaluated website performance, UI/UX, and lead conversion pathways.
- Identified technical SEO weaknesses affecting search visibility and ranking potential.
- Provided a structured plan for optimizing navigation, user experience, and lead capture efficiency.
These refinements ensured a more effective digital foundation for sustainable business growth.
High-Impact Ad Creatives
We developed a set of premium ad creatives designed to capture attention and maximize conversions.
- Creative Concept Development: Designed ad messaging and visuals that aligned with Lousso Designs’ brand identity.
- Stop-Scrolling Design: Produced visually compelling ad creatives to drive engagement.
- Audience-Specific Creatives: Developed custom visuals and messaging for residentials, commercial businesses, and interior designers.
Each creative was rigorously tested to ensure maximum engagement, clarity, and conversion potential.
Advertising Campaigns
We designed a high-performance advertising strategy across Google Ads and META, maximizing lead generation while optimizing CPA for sustainable growth.
Google Ads
We designed highly structured, conversion-focused campaigns, optimizing budget efficiency and audience targeting for maximum ROI.
- Google Search Ads – Targeted high-intent searches for each product/service.
- Performance Max (PMAX) Campaigns – High-performing, multi-channel ads designed for maximum reach and conversions.
- A/B Testing & Continuous Optimization – Refining ad performance for lower CPA and higher conversions.
META Ads
Leveraging creative-driven strategies, we maximized engagement and lead generation.
- Video Campaigns – Dynamic content showcasing Lousso Designs’ craftsmanship.
- Website Traffic Ads – Driving high-quality visitors to optimized landing pages.
- Lead Ads – Instant lead capture with integrated contact forms.
Results
In under 2 months, our strategy delivered outstanding business growth for Lousso Designs, turning digital marketing into a powerful revenue driver:
- +200% increase in leads.
- +50% increase in sales.
- 70% reduction in CPA (cost per acquisition).
- Long-Term Business Growth – A stronger digital presence, high-converting campaigns, and sustainable revenue growth.
With a comprehensive marketing transformation, structured ad execution, and a creative-first approach, Lousso Designs successfully expanded its reach beyond Boston and strengthened its brand across Massachusetts.
Ready for results like these?
What the client said about us:
Yanni KonstantinidisWe had an amazing experience working with Simple Web Solutions! Their team was professional, responsive, and delivered everything on time. Since partnering with them, we’ve seen a significant increase in website inquiries and overall engagement. Their expertise in digital strategy, Meta and Google ads, and website optimization has been invaluable. Highly recommend!
