About MEES
Mees.com is a subscription platform offering specialized insights into the oil, natural gas, and energy sectors in the Middle East.
The Challenge
The CEO of MEES reached out to us to boost the platform’s online subscriptions.
We utilized the company’s digital channels and conducted numerous advertising campaigns following best practices.
After several discussions, the CEO agreed that redesigning the platform’s frontend was essential to achieving the company’s goals.
Redesigning the Frontend
UX/UI
We conducted extensive research on MEES’s target audience, iterating through dozens of prototypes to improve user navigation.
Mockups
We visually redesigned pages to enhance content appeal and reader engagement.
A Storytelling About Page
Highlighting MEES’s rich history since 1957, we crafted a comprehensive About page.
Frontend Development in Laravel
The frontend was revamped using Laravel for a modern PHP codebase, Tailwind CSS for utility styling, and Vue.js for dynamic interactivity.
This overhaul aimed to optimize UX and remove outdated technologies like jQuery.
Our Digital Marketing Strategy
We applied various methods in order to measure MEES’s value in relation to its competitors and developed a strategy that aptly expressed our Digital Marketing goals.
Competitor Analysis
We conducted a thorough SWOT analysis to leverage MEES’s strengths, such as its free trial offering.
Micro και Macro Conversions
Our strategy focused on increasing free trials as a precursor to boosting online subscriptions.
DSA
We implemented Dynamic Search campaigns featuring MEES’s articles, attracting engaged visitors who converted into free trial users.
A/B Testing
By testing different CTAs, we significantly improved conversion rates across the platform.
Landing Page
A dedicated landing page promoted special discount subscriptions, pivotal in our conversion strategy. View the landing page.
Remarketing
Using remarketing tactics, we targeted users who had shown interest in MEES through free trials, encouraging them to subscribe.
Google Display Ads
Custom Intent targeting on Google Display Network attracted users interested in competitor insights.
Engaging lookalike targeting and influencer collaborations on Twitter expanded MEES’s audience and customer base.
Listing in Google News
Despite challenges with paywalled content, strategic adjustments ensured MEES’s inclusion and visibility in Google News. View the MEES listing in Google News.
SEO Challenges
Overcoming accessibility issues with paywalled content, we implemented structured data, niche keyword targeting, and global SEO strategies.
How We Achieved a 129% Increase in Organic Traffic
First, we used well-structured data in the articles and optimized the content pages by adhering to all best practices.
We employed niche keywords to promote article pages with hidden content and generic keywords to promote pages with open content.
Additionally, we utilized RSS networks and infographics for link building to share the articles with a global audience and create natural backlinks.
“Within 1 year, we achieved a 129% increase in organic traffic to mees.com across 50+ countries, with returning visitors up by 304%.”
