360° Digital Marketing for Hotels
Room Nights Increase 231.3%
2016 may have ended with a decrease in receipts in the hotel sector but not for the Plaza Resort.
360° Digital Marketing not only paid off positively but also increased the total Room Nights for the period July – September 2016 by 231.3%.
Overall Results:
- +231,3% Room Nights
- 1076,67% ROI
- 4,65% CR
- +30% Direct Bookings
- +50% Call Bookings
- +1000 New Customers
- +50% Revenue in OTAs
- +0.3 Grade at Booking.com
In addition to the above, the most important achievement is that we attracted markets with high incomes and longer average length of stay, and all this Digital!
Landing Page
The basis for Digital Marketing is a well-designed website with an emphasis on content and conversions (call to action) because internet users want to find the information they are interested in directly, quickly and easily.
For this reason, we designed a clear landing page for our advertising campaigns with an emphasis on offers, direct bookings and of course compatibility on mobile and tablet devices.
Online Management of Telephone Reservations
One of the biggest problems in “big” hotels is converting phone calls into reservations.
This means that when a potential customer calls a hotel they should be told about the hotel’s amenities in a way that they imagine is the best and then make the reservation.
So we developed a smart phone call system through the landing page, where the user types in their number and the call is automatically forwarded to the booking department.
The system informs the relevant departments about the management of each call, conversion rate, missed calls, etc.
Thanks to the smart phone call system, phone bookings increased by 50%.
Optimizing OTAs
Online Travel Agencies (OTAs) in hotels are one of the most important channels for online bookings. Success in the specific media depends mainly on the proper management by specialized OTAs managers and of course the reviews.
After thoroughly analyzing each channel, we optimized the hotel profile 100% increasing CTR close to 50%.
For the reviews, we developed a customer management system in order to be immediately informed of any problems that arose with customers (guest relations) and for any problems we implemented a dynamic marketing strategy in order to maintain the credibility and brand of the hotel and of course the satisfaction of each customer.
Thus, we managed in a period of 2 months to increase by 0.3 points the rating of the hotel on booking.com and of course the bookings by more than 50%.
Last Minute Bookings
Last minute bookings or last minute offers are now a status in the field of tourism.
But the issue that few people know is how to get the message to the right users for the maximum Conversion Rate.
So after a lot of study and analysis of data such as REVPAR, customer categories, etc. we developed our digital marketing strategy with add it value packages and applied different marketing techniques for each promotion medium.
The results were spectacular, Room Nights increased by 231.3% for the months of July-September with over 1000 new customers.
