About Santorini Best Tours
Santorinibesttours.com is an online travel agency that offers tours for visitors to Santorini.
The Challenge
When the travel agency first started, the owners were looking for a partner to create and manage Google Ads.
When we spoke with them, we realised that they were two young, ambitious individuals who aimed to make santorinibesttours.com the most popular tour site for Santorini.
In our first year of collaboration, the results from Google Ads were spectacular.
We achieved hundreds of tour sales and a turnover of several tens of thousands of euros for the business.
Thus, in the second year we began to implement a comprehensive digital marketing strategy that aimed to fulfil the vision of the owners.
“An important part of the success of a project is to cooperate well and have a positive attitude. In this project, we had both aspects covered from the very beginning.”
Website Design
The website was designed based on the standards of international travel agents, but with elements that highlight the local character of the agency, Santorini.
Storytelling Design
We came up with a storytelling design that stimulates the user’s senses and carries them away to the experience they are about to have.
Content Strategy
The content was restructured and best practices were applied in order to achieve the right presentation and user-friendly navigation.
Conversion Optimized
We used persuasive CTAs in prominent spots, encouraging users to complete their booking immediately.
Cinematic Videos
Cinematic videos were produced in order to present the excursions offered by the agency to various locations on the island of Santorini.
Our Digital Tourism Marketing Strategy
The key to the success of our Digital Tourism Marketing strategy has been the increase in direct bookings, without the intermediation of channels that charge hefty commissions on the travel agency’s revenues.
Google Business Profile
We took advantage of the Google Business Profile platform and significantly improved the Santorini Best Tours ranking in Google Places.
SEO
Top search engine rankings for santorinibesttours.com and removal of hundreds of unnatural backlinks from former business partners were only a few of our major SEO achievements.
Copywriting
Thanks to our copywriters, we managed to get referrals to the blog posts we created from popular travel portals
Google Ads
We targeted destination-themed keywords and applied Google’s best practices based on the Customer Travel Journey.
We managed to achieve an increase of up to 350% in bookings and a ROI of 900%.
Social Media Marketing
We implemented an advertising strategy on Social Media, targeting users who plan to travel to the Santorini area.
We published sightseeing and guided tours, presenting authentic experiences to social channel followers.
Thus, the rate of user interaction with the Santorini Best Tours social channels increased by over 1000% and the Rate of Income increased by 540%.
What the client said about us:
Veroniki BalabounidiI have been working with Simple Web Solutions for several years. They are always available and ready to go the extra mile. I appreciate that they helped me promote Omega Travel as one of the biggest travel agencies in Santorini. Every year they create new advertising plans and advise me on how to stay one step ahead of the competition.
V. Balabounidi
Owner santorinibesttours.com
