About Verum Coffee
Verum Coffee is a premium brand that offers high-quality coffee and comprehensive solutions for professionals.
As a true One-Stop-Shop, it provides freshly roasted coffee varieties, carefully selected from the most renowned coffee-producing regions worldwide, as well as a complete range of products and services for businesses.
With a rich heritage dating back to 1972, it continues to deliver 100% authentic and aromatic coffee, ensuring the ultimate experience for both professionals and coffee enthusiasts.
The Challenge
Verum Coffee had a clear vision: to create a premium brand that would stand out in the world of coffee.
Our first mission was to help find the ideal name that would reflect the brand’s quality and authenticity. This is how Verum Coffee was born – a name that represents the true coffee experience.
Next, we designed the corporate identity, which needed to be not only recognizable but also reflect the dynamic nature of the new brand.
Creating the website was a crucial step in showcasing the visual identity and accurately capturing the brand’s premium philosophy.
At every stage, from design to website development, we ensured that every detail consistently reflected the quality and values that define the brand.
Corporate Identity Design
The design of Verum Coffee’s corporate identity aimed to reflect the brand’s premium character while maintaining a timeless and authentic aesthetic.
Our goal was to create an instantly recognizable identity that highlights the philosophy of the true coffee experience, in collaboration with the top visual communication company, iFrame.
The logo was designed with a focus on clarity and elegance, incorporating the brand’s quality and authenticity.
Clean lines and simplified shapes highlight both the classic and modern aesthetics, while the selected colors and typography exude warmth and quality—essential elements for the coffee experience.
The visual identity extended across all aspects of the brand’s communication, from packaging to its digital presence, ensuring consistency and recognizability at every customer touchpoint. This strengthened the purchasing experience and helped cultivate a loyal customer base.
3D Packaging Design
Verum Coffee stands out not only for its flavors but also for its shelf presence.
We developed and implemented 3D models for coffee packaging, providing realistic visuals that highlight the brand’s premium profile.
Using 3D design allows the packaging to be viewed from every angle, helping consumers immediately recognize the quality Verum Coffee offers.
Website Design and Development
The design of Verum Coffee’s website focused on creating a unique digital experience that reflects the brand’s premium identity.
Special emphasis was placed on custom design, ensuring that it fully catered to the brand’s needs, while providing an exceptional user experience (UX/UI).
Typography, colors, and visual elements were carefully selected to enhance Verum’s authenticity and quality, creating a strong digital identity.
Additionally, as part of creating an engaging and functional experience on the website, we designed unique banners that showcase the brand and its products.
Each banner is specially crafted to establish a pleasant and immediate visual connection with the visitor, enhancing the browsing experience and promoting the premium coffee philosophy of Verum Coffee.
The website was implemented on the Drupal platform, a powerful CMF that allowed us to ensure performance, security, and ease of content management.
Drupal 10 enabled us to create a flexible and dynamic platform, fully tailored to the company’s needs, offering scalability and future upgrade options.
Every technical and aesthetic element of the website was designed with a focus on speed, usability, and alignment with Verum Coffee’s premium philosophy.
Results
Verum Coffee gained a strong, premium identity that reflects the brand’s authenticity and quality.
Through meticulous custom design and a dynamic digital presence, we created an experience that strengthens the connection with coffee lovers.
The website’s implementation on Drupal 10 ensured security, speed, and flexibility, providing a flawless user experience.
Visual consistency across all levels of the brand enhanced recognizability and built a genuine relationship of trust with the audience.
What the client said about us:
Stefanos ParametritisFor a new business like ours, the trust and support from Simple Web Solutions were invaluable. They took charge of our corporate identity and website creation, and the result exceeded our expectations. In addition to their excellent work, their guidance on marketing and strategy was priceless. Always ready to help with any challenge that came up.
